SEO & SEM
Gain traffic by optimizing your search engine.
SEM - Search Engine Marketing - Google ads, Microsoft ads - Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEO - Search Engine Optimization - Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.