Gain traffic by optimizing your search engine.
SEM - Search Engine Marketing - Google ads, Microsoft ads - Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEO - Search Engine Optimization - Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
What is your ranking on Google?
Is your website getting traffic?
Do you clients have issues finding your website?
Do you have to pay for all your website traffic?